This year, a whole cast of canine characters appeared as part of Jellycat Rescue, a one-of-a-kind space complete with Jellycat touches that turned heads (and set tails wagging!).
Visitors to the Jellycat Rescue pop-up browsed a hand-picked selection of Jellycat dogs and puppies, with more than 15 dogs to discover. Scottish terriers, corgis, sausage dogs... all waiting to meet their forever people.
And bounding in for the Year of the Rescue Dog, newcomers Fluff and Scruffles Rescue Dogs were on a mission to sniff out new friends – and retrieve joy by the pawful.
Finally, Goodwoof guests curled up in the event’s Literary Corner to hear either actor Hugh Bonneville or designer Kevin McCloud read Munro in the Middle, a tale inspired by Jellycat’s much-loved Munro Scottie Dog.
With plenty of playful photo moments and bright-eyed companions to discover, the Jellycat Rescue pop-up proved to be a standout stop on the Goodwoof map.