Want to read our Cookie Notice?
Effective date: 14th May 2024
Our promise to you
We always aim to provide the best possible service at all times to you, our customer, and in doing so, we need to collect personal data such as your name, address and contact details. We take data protection very seriously. Our privacy policy, set out below in detail, explains exactly how we handle and process personal data.
1. Who is responsible for your data
This policy governs any kind of processing of personally identifiable information about natural persons (“personal data”) in connection with the provision of Jellycat products or services, by Jellycat Limited and all entities within the corporate group headed by its ultimate parent undertaking (the “Jellycat Group”). This policy applies to our processing of personal data collected through any means, actively as well as passively, online (including through your use of our websites (collectively “Platforms”), as well as offline, from persons located anywhere in the world. For the purpose of the UK/EU data protection legislation, the data controllers responsible for processing your personal information are Jellycat Limited and Jellycat Inc.
This Privacy Policy provides you with information on how Jellycat Limited collects and processes your personal data through your use of any of our and the products and services we offer (“Products and Services”).
Jellycat Limited is registered on the ICO Data Protection Register; Registration Number ZA003379.
If you have any questions about this Privacy Policy, you may contact us by email at [email protected] or in writing to:
Legal Department
Jellycat Limited
Westworks Building, 195 Wood Lane
London, W12 7FQ
United Kingdom
3. Updates to our Privacy Notice
We may need to update our Privacy Policy from time to time. If we do, we will notify you of any significant changes or proposed changes to our use of your personal data, or to comply with changes in applicable law or regulation requirements. We may notify you by email of any significant changes to this Privacy Policy, but we encourage you to review this Privacy Policy periodically to keep up to date on how we use your personal data.
We hope this Privacy Policy has been helpful in setting out the way we handle your personal data and your rights to control it.
4. What data do we collect about you?
We may collect and process the following personal data about you:
- Identity Data including first name, last name, username, password or similar identifier, title and gender, job title and organisation you represent.
- Contact Data including billing address, delivery address, email address and telephone numbers.
- Financial and Transaction Data including bank account and payment card details as well as details about payments to and from you and other details of services you have purchased from us.
- Behavioural Data including data relating to your behaviours, interests and preferences, including data collected as a result of your browsing activity and/or interaction with our Platforms, Products and Services and/or our emails which is obtained through the use of cookies, pixel tags and other similar technologies; information about when your current or previous sessions started.
- Technical and Usage Data including (i) internet protocol (IP) address; (ii) browser type and version; browser plugins; (iii) device name (e.g. “Apple iPhone” or “Samsung Galaxy” or any other name that you have given your device); (iv) operating system and version; (v) system language; (vi) general device data, such as voice and regional settings (including location); and (vii) date and time of use.
- Profile Data including information about your interests and preferences from your use of our services (including events you have attended), demographic data information you have provided to us within your account (e.g. any personal description and/or photographs you may provide or take), enquiries about our services or other feedback and survey responses or other information you may provide as well as interferences we may make about your interests and preferences based on other Behavioural Data or Marketing Communications Data provided.
- Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
- Recruitment Data including date of birth; gender; country of residence; nationality; details of your eligibility to work (including documents and information that we may collect to verify this); your work preferences (including areas and dates where you are available for work); skills, qualifications, training and work history; photographs of you; any personal data which appears in your curriculum vitae or application; and any personal data that you volunteer during an interview or your interactions with us.
5. How we collect your data:
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your personal data directly, for example, when you purchase products on our Platforms, contact us with enquiries, complete forms on our websites, interact with us via social media, subscribe to receive our marketing communications or provide feedback to us.
- Automated technologies or interactions. As you interact with our Platforms, we may automatically collect Behavioural Data or Technical and Usage Data. We collect typically collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy below for further details.
- Third party sources. We may receive personal data about you from third parties. Such third parties may include analytics providers, Data Brokers, third party directories and third parties that provide technical services to us so that we can provide our Platforms, Products and Services.
- Publicly available sources. From time to time, we may collect personal data about you (Identity Data, Contact Data or Profile Data) that is contained in publicly available sources (including open source data sets or media reports) or that you or a third party may otherwise make publicly available (for example through speeches at events or publishing articles or other news stories or posts on social media platforms).
6. Who we collect personal data about
We collect and process personal data from the following people:
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Platform visitors |
If you use our Platforms or register an account on our Platforms, we will collect and process your personal data in connection with your interaction with us and our Platforms. |
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Consumers |
If you buy our Products and Services or participate in our promotions or competitions, we may collect and process your personal data in connection with the supply of goods or services to you.
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People who contact us with enquiries |
If you contact us with an enquiry through our Platforms, submit a complaint through our Platforms or provide any feedback to us in our surveys and feedback forms, we will collect and process your personal data in connection with your interaction with us and our Platforms. |
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People who work for our consumers and suppliers |
If you work for one of our consumers or suppliers and have responsibility for placing orders with us, administering your organisation’s account with us or handling our orders or our account with your organisation, we will process your personal data in connection with your organisation’s relationship with us. |
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Visitors to our physical locations |
If you attend one of our physical stores, offices or other locations, we may process personal data that you volunteer in connection with your visit and any enquiries you make. For example, you may volunteer personal data when asking us to assist you in finding accommodation or transportation suitable for your needs, or when signing in as a guest. CCTV footage may also be collected for security purposes. |
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Event attendees |
If you attend one of our events, we may process personal data about you in connection with your attendance at the event. For example, we may ask you to complete a registration or feedback form, or other document relating to the event. |
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Job applicants |
If you apply for a job with us, whether through the Platforms or otherwise, we will collect and process your personal data in connection with your application. Data collected is also subject to the Data & Privacy Policy specific to applications and you can read this at https://careers.jellycat.com/data-privacy |
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Social media influencers |
If you receive Jellycat products from us and display such products on your social media platform or just display our products with no prompt from us, we may process your personal data in connection with your interactions with us and such products. |
7. How we use your personal data
We will only use your personal data when the law allows us to. We use your personal data for the purposes set out in this section. If we wish to make any changes to these purposes, or if we wish to use your personal data for any purpose that is not listed in this section, we will notify you using the contact details we hold for you.
The main ways we use your data are:
- to provide you with our Platforms, Products and Services;
- to deal with customer services and enquiries, carry out surveys and obtain feedback;
- to carry out insight and analysis;
- to carry out our promotional and marketing practices; and
- for business administration (including recruitment) and legal compliance purposes
In specific situations, we collect and process your data with your consent, for example, when you tick a box or register your email to receive email newsletters. You can withdraw this consent at any time, for example, by clicking on the unsubscribe link. In certain circumstances, we need your personal data to comply with our contractual obligations, for example, if you order an item for home delivery, we will collect your address details to deliver your purchase and pass them to our courier. In exceptional circumstances, if the law requires us to, we may need to pass data for law enforcement, for example, details of people involved in online fraud.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
Please see “Details of Processing” section below for more details on the ways we use your data and the legal bases on which we rely.
8. Sharing your personal data
As a general principle, we process personal data in order to facilitate or improve our offerings and services to you. We do not process personal data on behalf of third parties, nor do we sell personal data to, or share personal data with, third parties for their own, independent use. We only share personal data with others when we are legally permitted to do so and necessary for the provision of our Products and/or Service (e.g. shipping of Jellycat products).
When processing your personal data, we may need to share it with third parties (including other entities within our group of companies), as set out in the table below. This list is non-exhaustive and there may be circumstances where we need to share personal data with other third parties.
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Third-party suplliers |
We share personal data with third parties who support us in providing our website and help provide, run and manage our internal IT systems. We share personal data with specialist suppliers who assist us in managing our marketing database and sending out our post and email marketing communications and account-related communications (including customer surveys and feedback requests).We also share your personal data with third-party service providers to assist us with insight analytics. These providers are described in our Cookie Notice. |
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Payment providers and banks |
We share personal data with third parties who assist us with the processing of payments and refunds. |
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Delivery and courier companies |
We share personal data with suppliers who assist us in the delivery of our Products and Services to our consumers. |
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Advertising partners |
We share personal data with third party advertising partners, including those set out in our Cookie Notice when you use our Platforms to facilitate and measure any online advertising we may carry out. |
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Third-party suppliers who assist us in administering our promotions |
We share personal data with specialist suppliers who assist us in administering our prize draws, prize competitions and other promotions. |
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Event partners and suppliers |
When we run events, we will share your personal data with third-party service providers that are assisting us with the operation and administration of that event. If we are running an event in partnership with other organisations, we will share your personal data with such organisations for use in relation to the event. |
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Recruitment agencies and related organisations |
We share personal data with external recruiters, third-party providers that undertake background checks on our behalf, third parties who assist us with the recruitment process (including Greenhouse) and other entities within our group of companies. |
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Auditors, lawyers, accountants and other professional advisers |
We share personal data with professional services firms who advise and assist us in relation to the lawful and effective management of our organisation and in relation to any disputes we may become involved in. |
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Law enforcement or other government and regulatory agencies and bodies |
We share personal data with law enforcement or other government and regulatory agencies or other third parties as required by, and in accordance with, applicable law or regulation. |
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Group companies |
When relevant, your personal data may be shared among the business units and entities inside the Jellycat Group. |
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Other third parties |
Occasionally, we may receive requests from third parties with authority to obtain disclosure of personal data, such as to check that we are complying with applicable law and regulation, to investigate an alleged crime, or to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation. |
9. Personal Data of Minors
Our website is not intended for use by, or targeted at, minors (individuals under the age of 18) and we do not knowingly collect personal data of minors. However, due to the nature of our organisation and the Products and Services we provide, we may from time to time collect and process personal data relating to minors. If we do collect personal data of minors, we will comply with all applicable laws and regulations relating to the processing of personal data of minors.
If you are under the age of 18, you must not use our Platforms or purchase Products and Services from us and you must not provide us with any personal information. If we discover that we are holding the personal data of a minor, we will delete that information as soon as possible. If you are a parent or guardian, please supervise your child’s use of our Platforms. Please contact us if you have reason to believe that a minor may have submitted personal data to us (see the “How to contact us” section above).
10. Security of your personal data
We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage to personal data. For example, our handling of you personal data is controlled by documented policies and procedures, including strict physical and logical access control, security back-up, failover, anti-malware protection, monitoring and vulnerability detection mechanisms. Furthermore, Jellycat is a PCI DSS compliant organisation. This means that we adhere to high security standards in order to protect your payment card details when you are sending us this information.
11. Your legal rights as a data subject
To the extent our processing of your personal data is caught by the requirements of the GDPR/UK GDPR, you have certain rights in relation to the personal data we hold about you. If you would like to exercise any of these rights, please contact us using the details set out in the “How to Contact Us” section above.
You have the right to:
(i) Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
(ii) Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
(iii) Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request for example we need to maintain your transactional data for our legal obligations to the local tax and revenue authorities.
(iv) Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
(v) Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
i. If you want us to establish the data's accuracy.
ii. Where our use of the data is unlawful but you do not want us to erase it.
iii. Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
iv. You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
(vi) Be excluded from automated decision making. Jellycat have a number of different customer and consumer types who we personalise experiences for. These include self-purchasers, gift buyers, professional collectors, stockist owners and more. Our personalisation of your experience is achieved through automating profiling based on purchase behaviours and information shared. You can select your preference at our contact preference centre, but opting out of this, you will not be able to receive any personalised inspiration or communications.
(vii) Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
(viii) Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
(ix) To complain. If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office by telephone on 0303 123 1113 or online at www.ico.org.uk/concerns. To the extent you are located in another jurisdiction, you also have the right to lodge a complaint with the relevant data protection authority in that jurisdiction.
12. Retention of personal data
Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected. At the end of the retention period, your data will either be deleted completely, or anonymised, so that it can be used in a non-identifiable way.
In particular, when you place an order with us, we will ordinarily keep the personal data you give us for 5 years so we can comply with our legal and contractual obligations relating to the sale of goods. For nursery products we will hold the data for 10 years, and if your order included a warranty, the associated personal data will be kept until the end of the warranty period.
13. Country specific provisions
United Kingdom/European Economic Area (EEA)
Data transfers outside the United Kingdom/EEA
Where necessary in order to provide our Platforms and our Products and Services, your personal data may be accessed by and processed outside the UK and/or EEA - including by staff operating outside the UK/EEA who work for us or for one of our suppliers or agents (this includes staff engaged in, among other things, the fulfilment of your booking, ground handlers, and the provision of support services).
Non-EEA countries do not have the same data protection laws as the UK and the EEA. In particular, non-UK/EEA countries may not provide the same degree of protection for your personal data, may not give you the same rights in relation to your personal data and may not have a data protection supervisory authority to help you if you have any concerns about the processing of your personal data. For that reason, if we transfer your personal data outside the UK and/or EEA, we will take reasonable steps to ensure the security of your personal data in accordance with applicable data protection laws. In particular, where required by applicable law, we will implement at least one of the safeguards set out below. Please contact us if you would like further information on the specific mechanisms used by us when transferring your personal data outside the UK or the EEA.
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Adequacy decisions |
We may transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission and/or the UK Government (as applicable). |
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Standard contractual clauses |
Where we use certain service providers, we may use specific standard contractual clauses approved by the European Commission and/or the UK Government which give personal data the same protection it has in Europe and/or the UK. |
California
This section applies solely to California “consumers” and addresses personal information we collect online and offline. This section of the privacy notice does not apply to Jellycat personnel.
This section uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 and its implementing regulations (the “CCPA”).
1. Notice of Collection and Use of Personal Information
We may collect (and may have collected during the 12-month period prior to the effective date of this privacy notice) the following categories of personal information about you:
• Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, and other similar identifiers.
• Additional Data Subject to Cal. Civ. Code § 1798.80: signature, physical characteristics or description, state identification card number, education, bank account number, credit card number, debit card number, and other financial information.
• Commercial Information: commercial information, including records of our products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
• Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements.
• Sensory Information: audio, electronic, visual, and similar information.
• Employment Information: professional or employment-related information.
• Education Information: education information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).
• Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes.
We may use (and may have used during the 12-month period prior to the effective date of this privacy notice) your personal information for the purposes described in this privacy notice and for the following business purposes specified in the CCPA:
• Provision of Products and Services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services.
• Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance.
• Short-term, transient use, including, but not limited to, the contextual customisation of ads shown as part of the same interaction.
• Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
• Debugging to identify and repair errors that impair existing intended functionality.
• Undertaking internal research for technological development and demonstration.
• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
• Managing career opportunities with us.
2. Sources of Personal Information
We may obtain (and may have obtained during the 12-month period prior to the date of this privacy notice), personal information about you from the categories of sources set out in the “How we collect your data” section above.
3. Sale of Personal Information
We do not and will not “sell” your personal information, as those terms are defined under the CCPA.
4. Sharing of Personal Information
We may share (and may have shared during the 12-month period prior to the effective date of this privacy notice) your personal information as set out in “Sharing of your personal data” section above. In particular, we may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:
| Category of Personal Information | Category of Third Party |
| Identifiers | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks |
| Additional | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks |
| Protected Classifications | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks |
| Commercial | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks |
| Online Activity | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; social networks |
| Employment Information | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms |
| Education Information | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks |
| Inferences | Our affiliates and subsidiaries; Vendors who provide services on our behalf; Professional services organisations, such as auditors and law firms; Our business partners; Advertising networks; Internet service providers; Data analytics providers; Operating systems and platforms; Social networks |
5. California Consumer Privacy Rights
You have certain choices regarding our use and disclosure of your personal information, as described below.
(i) Access: You may have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you.
(ii) Deletion: You have the right to request that we delete certain personal information we have collected from you.
(iii) Correction: You have the right to request the correction of any personal information we maintain about you.
How to Submit a Request: To submit an access or deletion request (or to submit a request as an authorised agent on behalf of a consumer), email us at [email protected]. For questions or concerns about our privacy policies and practices,
please contact us as described in “How to contact us” section of this notice (above).
Verifying Requests: To help protect your privacy and maintain security, as mentioned above, we may take steps to verify your identity before granting you access to your personal information or complying with your request. In addition, if you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. Only you, or an agent legally authorised to act on your behalf, may make a verifiable request related to your personal information.
Additional Information: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.
14. Details of our Data Processing
• To provide you with our Platforms, Products and Services
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Activity |
What Data |
Why? |
Lawful Basis |
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Platform browsing |
Behavioural Data Technical and Usage Data |
To help us understand how you are using and navigating our Platforms. We do this so that we can better understand which parts of our Platforms are more or less popular and to improve the structure and navigation of our Platforms. |
Necessary for our legitimate interest to enable us to provide our Platforms in secure and effective way and make improvements to the Platforms. |
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Platform support, maintenance and security |
Identity Data Contact Data Technical and Usage Data |
To administer and protect our business and the Platform (including troubleshooting, dealing with in app error messages data analysis, testing, system maintenance, support, reporting and hosting of data).
To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Platforms.
We may use your information to request feedback and to contact you about your use of our Platform.
We may use your information as part of our efforts to keep our Platforms safe and secure (for example, for fraud monitoring and prevention). |
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
Necessary to comply with a legal obligation. |
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Set up and manage user accounts |
Identity Data Contact Data Technical and Usage Data |
To set up and manage user accounts and keep them in working order. |
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
Necessary to comply with a legal obligation. |
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Fulfilment of our Products and Services |
Identity Data Contact Data Financial and Transaction Data |
To enable us to register you as a new customer (as an individual or corporate customer).
To process and deliver your order including: a) manage payments, fees and charges; and b) collect and recover money owed to us.
To enable you to receive our Products and Services.
To maintain our user databases.
To keep a record of how our services are being used. |
Necessary to perform our obligations in accordance with any contract that we may have with you.
Necessary for our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure (i) that we provide the Products and Services in an effective, safe and efficient way; and (ii) recover debts due to us. |
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Social media interaction |
Behavioural Data Technical and Usage Data |
To gain insight into your interaction with our social media pages such as on Facebook or Instagram (including interacting with any ‘like’ or similar embedded features on our Platforms or social media accounts). |
Legitimate interest to ensure that we provide the Platforms in an effective way and to promote our Platforms and Services via social media. |
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Manage our relationship with you |
Identity Data Contact Data Profile Data Marketing and Communications Data |
To manage our relationship with you, for example in order to: a) notify you about changes to our terms or privacy Policy; b) notify you about changes to event dates, locations or related services; and c) communicate with our clients and potential clients on administrative matters. |
Performance of a contract with you.
Necessary to comply with a legal obligation.
Necessary for our legitimate interests (to keep our records updated and to study how consumers use our products/services). |
• To deal with customer services and enquiries, carry out surveys and obtain feedback
|
Activity |
What Data |
Why? |
Lawful Basis |
|
Product and Services return |
Identity Data Contact Data Profile Data Financial and Transaction Data |
To assist with your return or cancellation. |
Necessary to perform our obligations in accordance with any contract that we may have with you for the Products and Services.
Necessary for our legitimate interest to ensure that we are able to help you with your return or cancellation, provide a good standard of service and improve our customer services. |
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Customer services and enquiries |
Identity Data Contact Data Profile Data Financial and Transaction Data |
To manage and respond to your enquiry. |
Necessary for our legitimate interest so that we can help you with your enquiry, provide a good standard of service and improve our customer services. |
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Survey and feedback |
Identity Data Contact Data Marketing and Communications Data Profile Data |
To help us to monitor and improve our Platforms, Products and Services.
To assist with the selection of future Product and Service lines and to train our personnel. |
Necessary for our legitimate interest: a) so that we can improve our products and services and provide them in an effective way; and b) to study how consumers use our products/services, to develop them and grow our business. |
• To carry out insight and analysis
|
Activity |
What Data |
Why? |
Lawful Basis |
|
Insight & analysis (including through cookies and other similar tracking technologies) |
Behaviourial Data Technical and Usage Data Profile Data |
To analyse how you use or interact with, and the effectiveness of, our Platform and our Products and Services and other communications which helps us to improve our Platforms, our Products and Services and the effectiveness of our communications, as well as to remember your preferences.
In some of our email messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.
We may also use anonymised information related to your demographic profile (for example, deciding new opportunities for new Jellycat showroom or stocklist) |
Where your data is collected through the use of non- essential cookies, we rely on consent to collect your personal data and for the onward processing purpose. Please see our Cookie Policyfor further details.
We were anonymise your data for insight purposes we rely on such processing being necessary for our legitimate interest to understanding how we can effectively sell out products and services. |
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Use of third party Data Brokers |
Identity Data Contact Data Profile Data |
To enrich your existing profile that we have about you.
To match your data with our existing datasets.
To carry out data cleansing in order to ensure the data we hold is accurate.
To carry out audience segmenting using data provided by Data Brokers in order to send you relevant suggestions and recommendations. |
Necessary for our legitimate interests in order to develop our Products and Services and grow our business. |
• To carry out our promotional and marketing practices
|
Activity |
What Data |
Why? |
Lawful Basis |
|
Marketing |
Identity Data Contact Data Marketing and Communications Data Profile Data Behavioural Data |
To send you marketing communications via email, post or SMS about products and services where we have a lawful basis to do so. To make suggestions and recommendations to you about goods or services that may be of interest to you. Where we are sending you personalised marketing, we may also use Profile Data, and Behavioural Data to help us decide what sort of personalised marketing to send you. |
Consent Necessary for our legitimate interest to decide what marketing content we think may appeal to you and ensure our marketing is most effective. |
|
Online personalised advertising |
Behaviourial Data Technical and Usage Data Contact Data Profile Data |
To provide you with, and analyse the effectiveness of, personalised ads when you visit other websites and/or use other services. By “personalised ads”, we mean advertisements for products and services that you have shown an interest in when you have used our Platform or which we or our partners otherwise think you might be interested in based on your browsing habits. Note, our third-party partners may also use the data that is collected to show personalised ads for products and services offered by third parties. |
Consent Necessary for our legitimate interests to promote our Platforms, our Products and Services to you. |
|
Social media advertising |
Contact Data |
We may share your data with third party providers of social media platforms, such as Instagram, TikTok and other similar platforms (“Social Media Platforms”) to “match” your data with the data of their registered users on their Social Media Platforms in order to serve relevant advertising on you. |
Necessary for our legitimate interest in order to promote our events and brand. Please note you can opt out of this sharing at any time using our contact details provided in “How to Contact Us” section. You may also opt out of receiving relevant advertising by amending your preferences on the relevant Social Media Platform. |
|
Prize draws, prize competitions and other promotions |
Identity Data Contact Data Profile Data Behavioural Data Technical and Usage Data |
To administer prize draws, prize competitions and other promotions on our Platforms and/or on our social media accounts. |
Necessary to perform our obligations in accordance with any contract that we may have with you (e.g. the promotion terms and conditions). Necessary for our legitimate interest to enable us to administer our promotion fairly and effectively and to ensure that we comply with self-regulatory codes governing the operation of promotions. |
|
Social media influencer promotions |
Identity Data Contact Data |
To communicate and send you Jellycat stock where you agree to display Jellycat products on your social media platform or to communicate with you if you decide to display our stock on your social platform more generally. |
Consent Necessary to perform our obligations in accordance with any contract that we may have with you on promoting our products on your social media platform. Necessary for our legitimate interest to enable us to promote your public enjoyment of our products. |
|
Re-sharing your social media content |
Identity Data |
To reshare any social media content created by you that you have made publicly available on your channels or otherwise via our respective social media channels. |
Consent Necessary for our legitimate interest to enable us to promote our products. |
|
Hosting and managing events |
Identity Data Contact Data Profile Data |
To communicate with you about events where you have specifically requested information about such events. To record your attendance at the event and for related record-keeping purposes. |
Necessary to perform our obligations in accordance with any contract that we may have with you where you have signed up to attend an event. Necessary for our legitimate interest to ensure that the event is operated in an effective way. |
• For business administration (including recruitment) and legal compliance purposes
|
Activity |
What Data |
Why? |
Lawful Basis |
|
Business administration and legal compliance |
All data mentioned in “What data do we collect” section |
To comply with our legal obligations. To enforce our legal rights or defend potential legal claims. To protect the rights of third parties. To facilitate a business transition such as a merger, reorganisation, acquisition by another company, or sale of any of our assets. |
Necessary for our legitimate interests (in order to operate our business in an effective manner). Necessary to comply with a legal obligation. |
|
Receipt of products and services from our suppliers |
Identity Data Contact Data Financial and Transaction Data |
To manage our relationship with suppliers. To receive products and services from our suppliers. |
Performance of a contract with you. Necessary for our legitimate interests (to ensure that we have an effective working relationship with you or the organisation you represent and can receive the services that you or your organisation provides, and provide our services to others, in an effective way). |
|
Recruitment |
Identity Data Contact Data Recruitment Data |
To assess your suitability for any of our positions that you apply for. To communicate with you about the recruitment process.To keep records about our recruitment process. To comply with our legal and regulatory obligations in relation to recruitment. To review our equal opportunity profile in accordance with applicable legislation. |
Performance (or entering into) of a contract with you. Necessary for our legitimate interest to ensure that we can make the best recruitment decisions. |
Last Updated: 9 April 2024
WHAT IS THIS NOTICE ABOUT?
This Cookie Policy explains how we use cookies and other similar technologies on Jellycat’s website at https://jellycat.com, or in our marketing emails (“Service”). It is designed to assist you in making informed decisions when using our Service. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Online Shopping Terms and Conditions.
Contents
1. What are cookies or similar technologies?
2. How long do cookies last?
3. Is consent needed to use cookies?
4. Which cookies do we use on our Site [and App]?
5. How do I refuse, block or delete cookies?
6. What about Google Chrome cookies?
7. What technologies are used in emails?
8. Does this notice change?
9. Have any feedback for us?
1.WHAT ARE COOKIES OR SIMILAR TECHNOLOGIES
Cookies are text files containing small amounts of information which are downloaded to your browser and accessed by the website operator or third parties when you visit the Site or another website that recognises the cookie.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. When you visit a website, the website will request to store cookies on your device in order to remember information about you, such as your language preference or login information. Other information gathered through cookies may include the date and time of visits and how you are using the Service.
We also use similar technologies to cookies known as web beacons, pixels or tags. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on our Service.
For the purposes of the remaining sections of this Cookie Policy, we refer to all cookies and similar technologies using the above features as “cookies”.
Some cookies are set by us to collection information about you – these are called first party cookies. We also use third party cookies, which are set by third parties and information about you collected by those cookies will be shared with the relevant third party. Please refer to the relevant third party’s privacy notice for more details about the information they collect and how they use it.
Please note that our Service may link to third party websites which are not operated by us. Where you follow links from our Service to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies.
You should be aware that applications you use to access our Service such as your website browser, may also place cookies on your device when visiting our Service, or other websites. An example of this would be where you sign into Google Chrome using a Google Account. We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.
For more information on cookies and similar technologies, please visit All About Cookies.
All cookies have expiration dates that determine how long they stay in your browser:
Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.
Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 below).
3. IS CONSENT NEEDED TO USE COOKIES?
Essential Cookies – We do not need your consent to store and access cookies that are necessary for the provision of our Service to you (otherwise known as “essential cookies”) on your device, although you can still block or delete them (see Section 5 below). Examples of essential cookies include login cookies and shopping cart cookies.
Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 below).
4. WHICH COOKIES DO WE USE ON OUR SITE?
The table below sets out more information about the individual cookies we may use on our Service, the purposes for which they are used and the length of use.
5. HOW DO I REFUSE, BLOCK OR DELETE COOKIES?
There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly, and you may not be able to access all or part of our Site.
Your options for managing your cookie preferences are set out below:
Using your browser settings or other tools
You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.
Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy.
6. WHAT ABOUT GOOGLE CHROME OR OTHER BROWSER COOKIES?
Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However, these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see: How Google uses cookies. Please note that other browsers may use similar tools.
7. WHAT TECHNOLOGIES ARE USED IN EMAILS?
Please note that any emails you receive from us may contain cookies to help us to see if recipients have opened an email and understand how recipients have interacted with it. Once you click on an email that contains a cookie, your contact information may subsequently be cross-referenced to the source email and/or the relevant cookie. If you have enabled images, cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.
If you do not wish to accept cookies from any one of our emails, simply close the email before downloading any images or clicking on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails.
In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you have added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.
We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy.
If you have any questions or feedback on our Cookie Policy, please contact us by email at [email protected].
