On Monday, 15th July, Selfridges welcomed the Jellycat Fish & Chips London van to its 4th Floor Toy Shop. Inspired by the classic British tradition, the van features retro details in Jellycat’s signature blue and a welcoming serving counter with uniformed staff ready to assist. Visitors can shop exclusive Jellycat characters, available for a limited time only, making them a must-have for collectors and fans alike.
Where: Selfridges, 4th Floor Toy Shop
When: Open now – available for a limited time
How: Exclusive to in-store purchases
A trio of extra-special characters will be available in-store only at the Jellycat Fish & Chips van, and will be beautifully presented wrapped in nostalgic packaging, with a Jellycat twist:
• Lily Fish: A battered cod with a sweet smile and cute tail, sure to be the best catch of the day.
• Cosy Chips: A cuddly portion of chirpy chips wrapped in newspaper; the finest in London!
• Dot and Peg Mushy Peas: A duo of fluffy peas, inseparable pals embodying the spirit of friendship.
With every order, fans receive an exclusive merchandise pack with enamel pins and sticker sheets featuring the new characters. Each purchase comes in a gift bag with newspaper wrapping, featuring Jellycat news stories and a real crossword puzzle for an extra surprise. Customised name stickers add the perfect finishing touch.
A chippy tea is never complete without all the trimmings! Additional fish & chip-themed Jellycat characters are available to buy off the shelf:
• Charlie Chip: A charming chap with a big heart and a flat cap, bringing a touch of British flair to the party.
• Clemont Lemon: A zesty lemon wedge bursting with citrusy charisma.
• Vinny Vinegar: A tangy bottle of vinegar, always ready to add flavour to the fun.
• Salty Steve: A seasoned character with a heart of gold and a love for the sea.
Following the viral sensation of its immersive experience at Selfridges London, originally launched in July 2024, Jellycat is delighted to introduce fresh arrivals, brand-new photo moments, and new exclusive characters on 12th May, 2025.
Three brand new characters will be joining the line-up of favorites available exclusively from the counter or to buy off-the-shelf at Selfridges London.
• Amuseables Sausage: A proper British classic with a Jellycat twist. Toasty, charming and impossible not to smile at, this new character is served hot off a brand-new grill, adding even more theatre to the ever-playful Jellycat destination.
• Amuseable Michelle Mussel: Delicate, delightful and fresh from the sea.
• Amuseables Onnie Pickled Onion: A zingy little sidekick with a big personality.
Visitors can capture unforgettable memories with Timmy Turtle, grumpily charming behind the wheel and ready to pose for photos. Snap a memory with two larger-than-life additions: Amuseables Sausage and Amuseables Cosy Chips – both ready to pose and delight in their giant forms. Plus, guests can enjoy a new photo moment on the shop floor with a rotating Amuseables Sausage grill, offering an unmissable opportunity for a joyful snap.
The Jellycat Fish & Chips Shop at Selfridges is a must-visit for families, collectors, and fans alike—an experience full of joy, nostalgia, and cuddly fun. Order up!
For booking, please check Selfridge's website for availability.
Discover more tasty treats from the Jellycat Amuseables food collection.
Jellycat Diner, New York
Explore Diner
Jellycat Patisserie, Paris
Explore Patisserie
Jellycat Cafe, Shanghai
Explore Cafe
Jellycat General Store, Selfridges
Explore Jellycat General Stores
