Jellycat CAFÉ Experience in Shanghai & Beijing

Following the success of last year’s debut in Asia as part of Jellycat’s 25th anniversary celebrations, the Jellycat CAFÉ Shanghai Pop-Up Experience made a sweet return on September 4th, 2025. This year, alongside the much-loved coffee elements, the concept has been refreshed with playful tea culture inspirations, bringing visitors an even more imaginative and joyful experience.

Where: Plaza 66, Shanghai

When: From September, 2025

How: The reservation channel for Jellycat CAFÉ opens at 12.00 pm every Monday through the Jellycat WeChai Mini-Program. Book with the Jellycat Official WeChat mini program

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Shanghai CAFÉ

The Jellycat Shanghai pop-up has been carefully designed to enhance immersion, blending whimsical storytelling with thoughtful creativity at every turn. Inspired by an open-concept dessert atelier, the beloved Bartholomew Bear steps into the role of pastry chef, guiding guests through a delightful journey of dessert-making.

In parallel, Jellycat has launched a pop-up general store at Plaza 66, Shanghai, creating layered touchpoints for exploration and offering joyful installations throughout the mall.

During the event, actress Yang Mi made a surprise appearance as Jellycat Joy Collaborator. Her visit to the Jellycat Shanghai CAFÉ showcased a perfect fusion of fashion and joyful, as she integrated Jellycat elements into her look and interacted naturally with Jellycat, bringing the brand’s joyful spirit to life.

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As visitors step into the Jellycat Shanghai CAFÉ, they are greeted by an enchanting array of new characters. Highlights include Leola Bear with Strawberry Cake, Amuseables Melbie Peach Cake, and Amuseables Berrity Latte, which align seamlessly with the dessert theme. Tea culture also takes center stage with whimsical characters such as Amuseables Vividdy Teapot and Amuseables Ool & Ong Teacups, offering a unique cultural dimension. Meanwhile, the Thistlepop Blossom Luxe Bunny and Thistlepop Blossom Bunny Bag Charm pay tribute to Shanghai’s iconic magnolia, merging local identity with Jellycat’s playful aesthetic.

Beijing CAFÉ

Following the success of the Jellycat CAFÉ Shanghai Pop-Up, its wonderful surprise opening in Beijing today extends the joyful experience of coffee and tea. This first meeting with Beijing invites Jellyfriends on a journey of joyful discovery, while also becoming a new starting point for Jellycat’s joyful story with the city.

The Jellycat CAFÉ Beijing Pop-Up is located in the atrium on the first floor of China World Mall South Zone. To spread joy across more scenes, Jellycat has specially set up eye-catching outdoor wrap-up in areas such as the linkways and rooftop, creating a delightful path that guides visitors step by step into a full immersive experience

Where: China World Mall, Atrium, 1st Floor, South Section, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing, China

When: From September, 2025

How: The reservation channel for Jellycat CAFÉ opens at 12.00pm every Tuesday through Jellycat WeChat Mini-Program

To create a unique city imprint for the Jellycat CAFÉ Beijing Pop-Up, Jellycat is delighted to introduce the Blushkin Blossom Luxe Bunny and a matching Blushkin Blossom Bunny Bag Charm. Inspired by Beijing's iconic flower, the Chinese rose, its delicate pattern is beautifully woven into the bunny's ears, seamlessly blending Jellycat's playful charm with the city's cultural elegance.

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The Jellycat CAFÉ Pop-Up experience makes its debut in Beijing, serving as a vivid expression of the brand’s philosophy, 'For the joy of it’, while extending Jellycat’s joyful and stylish spirit into the fabric of city life and culture. From Shanghai to Beijing, the joyful atmosphere continues to spread, bringing Jellyfriends in each city delightful new companions and unique moments of happiness.