Jellycat General Stores in Birmingham & Manchester

Jellycat General Stores Now Open in Selfridges Birmingham and Manchester

Experience the joy of Jellycat in our new general stores and explore the largest range of Jellycat Characters

West Midlands and Northwestern based Jellycat fans can visit our playful new shopping destinations in Selfridges in both Birmingham and Manchester. These dedicated spaces allow visitors to explore one of the largest ranges of our beloved characters.

Inspired by nostalgic shopping experiences - reimagined with a Jellycat twist - each General Store is a vibrant space where every corner is sure to delight.

Guests exploring the stores will notice our signature touches and attention to detail, such as an eye-catching storefronts, intriguing window displays including retro-inspired Jellycat tins, and a cosy bench where you can cuddle up to a familiar character - the perfect photo opportunity!

Jellycat General Store Birmingham

Covering 1,830 sq. ft, the Birmingham General Store is the UK's largest dedicated Jellycat space, designed to reflect Jellycat’s joyfulness. Counters, shelves, and tiles match our iconic colors, with orange jelly-inspired lighting adding a playful touch.

Discover Amuseables and Loveables arranged by category in imitation fridges, alongside shop-style shelving and displays—making it easier and more fun than ever to find your new Jellycat friend!

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Find the Jellycat General Store Birmingham on Level 1 at Selfridges Birmingham, The Bullring, Upper Mall East, Birmingham, B5 4BP.

Jellycat General Store Manchester

The Manchester Trafford location mirrors the same delightful details, with counters, shelves, tiles, and lighting matching our iconic color scheme—sure to spark joy!

Visitors will find beloved characters arranged by category on shop-style shelves and displays, making it easier and more fun to find a new Jellycat friend.

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Find the Jellycat General Store at Upper Level, Selfridges, 60 The Trafford Centre, Trafford Park, Stretford, Manchester, M17 8DA.

Find Our Fan-Favourite Fish and Chip Range

Guests will be able to find our Jellycat Fish and Chip characters including:

• Lily Fish: A battered cod with a sweet smile and cute tail, sure to be the best catch of the day.
• Cosy Chips: A cuddly portion of chirpy chips wrapped in newspaper; the finest in London!
• Dot and Peg Mushy Peas: A duo of fluffy peas, inseparable pals embodying the spirit of friendship.
• Charlie Chip: A charming chap with a big heart and a flat cap, bringing a touch of British flair to the party.
• Clemont Lemon: A zesty lemon wedge bursting with citrusy charisma.
• Vinny Vinegar: A tangy bottle of vinegar, always ready to add flavour to the fun.
• Salty Steve: A seasoned character with a heart of gold and a love for the sea.

Lily Fish

Cosy Chips

Dot & Peg Mushy Peas

Charlie Chip

Clemont Lemon

Vinny Vinegar

Salty Steve

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Explore Amuseables Food & Drink

Discover the Baby Jellycat Range

Our General Stores will also include dedicated spaces for the Baby Jellycat range. The Baby collection is inspired by our most beloved characters and includes adorable ring rattles, musical pulls, blankies, comforters, soothers, a Luxe gifting range, and plenty more! These luxurious designs are crafted from exceptionally soft fabrics and finished with exquisite detailing.

Explore Baby Jellycat