Statement on the use of the Jellycat brand

 Standard Terms & Conditions 

 Brand Guidelines

 

Wholesale customers/retailers

 

This statement sets out how the Jellycat name and its various trade marks (such as the Jellycat logo shown at the top of this statement) and product names (such as Bartholomew Bear and Ricky Rain Frog) can and cannot be used by you as an authorised Jellycat wholesale customer.

 

 

The Jellycat Standard Terms and Conditions for the Sale of Goods, which you agree to when placing orders for stock from us, also includes references to the use of the Jellycat brand. Those are included here for ease of reference.

 

If you have any questions, please speak to your contact at Jellycat.

 

Specific logos and branding for use

 

We will provide you with copies of the Jellycat branding for your use, either in digital or physical form.  Digital copies of the Jellycat logo and other branding will be in the Jellycat brand guidelines which we send you.  Please do not take copies of Jellycat logos or images from any other source, including the internet.

 

Permitted	Prohibited
Promoting the products through online marketplaces and messaging apps.	Concluding the sale of products via an online marketplace or messaging app.  You can advertise here but you must redirect the customer away from the online marketplace to your website or physical store to complete the sale transaction.
You may create your own promotional materials about the products.  These materials should reflect the quality and luxury nature of the brand and include the authorised Jellycat imagery which will be provided to you by Jellycat.	Using the Jellycat branding for any other purpose than the promotion and sale of the products.
Advertising Jellycat products for sale, using the authorised Jellycat branding provided to you by Jellycat and in such a way as to acknowledge the quality and luxury nature of the brand.	Designing and/or manufacturing any products that infringe any Jellycat intellectual property rights.
When referring to Jellycat and Jellycat products, please follow these guidelines: 1. Use the name as an adjective e.g. Jellycat soft toys and the Amuseables collection, and not. Jellycat’s soft toys or Amuseable’s collection. 2. When referring to the Amuseables collection, refer to this as the “Amuseables collection”, the “Amuseables” or “part of the Amuseables collection” and not “the Amuseable collection” or an “Amuseable”. Use Jellycat and product names with an initial capital letter e.g. Jellycat; Bashful Bunny; Bartholomew Bear.	Registering any domain name URL including the name Jellycat or any Jellycat product names or the word “jelly” or anything similar.
	Registering any social media handles including the name Jellycat or any Jellycat product names, or the word “jelly”, or anything similar.
	Applying to register any trade marks that are identical or similar to any owned by Jellycat.
	Use of any words or language in the promotion of Jellycat products that undermines the quality and luxury nature of the brand or otherwise damages the brand.
	Promoting or advertising Jellycat and/or its products in a way that suggests a collaboration with or endorsement by Jellycat unless this has been approved by Jellycat.
	Making changes to any Jellycat logos or other branding provided to you for use.
	Removing, obscuring, altering or making any addition or modification to, or defacing any Jellycat branding placed on the products or the product materials.
	Altering, making any addition to, removing or tampering with the labelling and packaging of the products provided by Jellycat.
	Applying any other trade marks to the products and product materials unless this is agreed in advance in writing by Jellycat.
	Abbreviation of any of the product names.
	Misspelling of the name/word Jellycat or using the name with a space between the words “Jelly” and “cat”.  It should always be Jellycat and not Jelly Cat or Jelly cat.